SOCIAL MEDIA MARKETING OF SQUARE TOILETRIES LTD

Introduction

Square Toiletries LTD. is a SBU of Square Consumer product LTD. Square consumer LTD was first established in 1958 by Samson H. Chowdhury and three of his friends who are basically the owner of Square now.

In 1988, Square Toiletries Limited was established. Square Toiletries production is carried out at its three automated plant. Square Toiletries Limited is one of the largest Bangladeshi company produces over 40 products for consumer. Square Toiletries Limited is also the pioneer in introducing a number of products in Bangladesh. 

They have a large range of products. Some are - 

• Meril protective care
• Jui
• Meril splash 
• Revive 
• Chaka 
• Magic 
• Kool

Social Media Marketing of Square 

Social media has various platforms but among those Square only uses one which is FACEBOOK. Their facebook page name is SQUARE TOILATIRES LIMITED.These days facebook is the easiest way to get connected with the consumers and Square is trying to do that as well. They have a vast range of product and through their fb page they promote those products. Their last post was about their product name Sepnil which is a hand sanitize. The pictute is below- 

They have 24+ k likes in their fb page so if they want to get feedback from their customers it is a easy task for them. They can easily generate ideas from their fb page only by posting what you want ? type of posts. Their facebook page also promotes their discount offers which is a great way to attack new customers as well. 

The facebook page of Square is also involved in PR with consumers. In various occasions such as women's days they promote their band through sponsoring different types of woman related talk show. They also promote those shows in their fb page, to ensure the maximum coverage.

They try to increase social awareness through their fb page and they also publish their employee recruitment  circulars in their fb page. In short they are involed in all types of promotions through their fb page which is a effective way to get connected and remind their customers about their brand. 

They also have separate page for their products such as meril slash, senora and so on. Link s are given below-

• https://www.facebook.com/senorabd
• https://www.facebook.com/zerocalfitnessrecipe
• https://www.facebook.com/merilsplash?fref=ts

Recommendation 

Even though square is doing well in their business and have a effective social media strategy, I would like to suggest them to be more active and interactive with their customers through their fb page. Their last post was on March 22,2015 which is a long gap i guess. If they become more active i think i'll be more healthy for their business. They can take feedback from their customers about their product and recover accordingly. And also they can organize different types of  competitions which will make their customers interact with them. They can also create a group for their loyal customers where they'll share their experience. This can help them build a community as well as gain a strong brand value.  

Reference 

            Keller, K. L. (2013). Strategic Brand Management. New York: Pearson Education Limited.  

http://www.squaretoiletries.com/jui.php

Brand Positioning of L'Oreal

L'Oreal is the world's leading company in cosmetics and beauty care products and has a registered office in Paris. It's involved in cosmetics business concerning skin products, hair products, perfumes, make-ups , sun protection and so on.

In 1909, Eugène Schueller, a young chemist with an entrepreneurial spirit, founded the company that was to become the L’Oréal group. It all began with one of the first hair dyes that he formulated, manufactured and sold to Parisian hairdressers. With this, the founder of the group forged the first link in what is still the DNA of L’Oréal: research and innovation in the service of beauty. 

On 31 July 1919, Schueller registered his company, the Société Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France). The guiding principles of the company, which eventually became L’Oréal, were research and innovation in the field of beauty. In 1920, the company employed three chemists. By 1950, the teams were 100 times strong and that number reached 1,000 by 1984. 

This is their very first model/logo

Analysis of Brand positioning

Loreal's target customer are mostly women but they are also focusing on men these days. It is a high end brand which indicates that their target customers are people with high income. Using this brand gives them a touch of class and sophistication.As customers perceive L'Oreal as a favorable brand, it has thus successfully created a positive and distinct image in the minds of customers, which further strengthens its positioning.

Loreal's tagline is-

 "BECAUSE I'M WORTH IT". 

This tagline has a it's own uniqueness and there is no doubt that this tagline was determined by a woman. I am worth using his product because i deserve the best.Thus loreal is claiming itself the BEST and also ensuring the best product quality. This tagline gives confidence to a customer and creates definite value among them. 

L'Oreal's new Collection Exclusive Pure Reds campaign with a celeb-packed advertising campaign. This campaign included women from different regions of different countries. By using this sophisticated brand, customers can gain a look similar to celebrities and this again creates a belief among the customer, further establishing the positioning in the minds of customers.

So Loreal is positioning by product attributes,values and beleief as well.

Recommendation:

L'Oreal as a brand is doing very good work in their own field of expertise. As I have mentioned earlier, their target market is people with high income. But as their price is quite high, and if they lower their price a bit ensuring the same quality, they can attract a larger customer market. 

Reference:

Keller , K. L. (2013). Strategic Brand Management . England: Pearson Education

Official website of L'Oreal. Retrieved from  http://www.loreal.com/group/history/1909-1956.aspx 

One of the campaign's of L'Oreal.