SOCIAL MEDIA MARKETING OF SQUARE TOILETRIES LTD

Introduction

Square Toiletries LTD. is a SBU of Square Consumer product LTD. Square consumer LTD was first established in 1958 by Samson H. Chowdhury and three of his friends who are basically the owner of Square now.

In 1988, Square Toiletries Limited was established. Square Toiletries production is carried out at its three automated plant. Square Toiletries Limited is one of the largest Bangladeshi company produces over 40 products for consumer. Square Toiletries Limited is also the pioneer in introducing a number of products in Bangladesh. 

They have a large range of products. Some are - 

• Meril protective care
• Jui
• Meril splash 
• Revive 
• Chaka 
• Magic 
• Kool

Social Media Marketing of Square 

Social media has various platforms but among those Square only uses one which is FACEBOOK. Their facebook page name is SQUARE TOILATIRES LIMITED.These days facebook is the easiest way to get connected with the consumers and Square is trying to do that as well. They have a vast range of product and through their fb page they promote those products. Their last post was about their product name Sepnil which is a hand sanitize. The pictute is below- 

They have 24+ k likes in their fb page so if they want to get feedback from their customers it is a easy task for them. They can easily generate ideas from their fb page only by posting what you want ? type of posts. Their facebook page also promotes their discount offers which is a great way to attack new customers as well. 

The facebook page of Square is also involved in PR with consumers. In various occasions such as women's days they promote their band through sponsoring different types of woman related talk show. They also promote those shows in their fb page, to ensure the maximum coverage.

They try to increase social awareness through their fb page and they also publish their employee recruitment  circulars in their fb page. In short they are involed in all types of promotions through their fb page which is a effective way to get connected and remind their customers about their brand. 

They also have separate page for their products such as meril slash, senora and so on. Link s are given below-

• https://www.facebook.com/senorabd
• https://www.facebook.com/zerocalfitnessrecipe
• https://www.facebook.com/merilsplash?fref=ts

Recommendation 

Even though square is doing well in their business and have a effective social media strategy, I would like to suggest them to be more active and interactive with their customers through their fb page. Their last post was on March 22,2015 which is a long gap i guess. If they become more active i think i'll be more healthy for their business. They can take feedback from their customers about their product and recover accordingly. And also they can organize different types of  competitions which will make their customers interact with them. They can also create a group for their loyal customers where they'll share their experience. This can help them build a community as well as gain a strong brand value.  

Reference 

            Keller, K. L. (2013). Strategic Brand Management. New York: Pearson Education Limited.  

http://www.squaretoiletries.com/jui.php